XiYing Group
CASE STUDY
XiYing Group “Ultimate XR Cinema”
A benchmark XR cinema project exploring how film culture can beupgraded into next-generation immersive digital entertainment.
Cultural Tourism & Cinema
Pimax Dream Air360° computer chair
Customer
XiYing Group is one of China's leading film industry innovators, actively exploring the integration of cinematic art and emerging technology. In the context of rapidly evolving digital cultural entertainment, XiYing Group aimed to create a high-standard XR immersive cinema experience inside its venue.
XiYing Group set out to bring cinematic culture into a new immersive format. With Pimax Business, the project introduced a seated XR cinema experience designed for high visual fidelity, audience comfort, flexible venue deployment, and repeatable commercial operation.
During the 2026 Spring Festival period, traditional cinemas achieved around $5.3 average daily revenue per seat, while the seated XR cinema model reached significantly higher seat productivity.
Project Background
Bringing film culture into a new immersive format.
XiYing Group wanted to build a benchmark digital cultural tourism experience that could combine cinematic visual quality, audience comfort, flexible venue deployment, and efficient daily operation. The project required more than a headset. It needed a complete XR cinema setup that could meet professional visual standards while remaining practical for repeatable commercial operation.
Key needs
- Cinematic image quality
- Comfortable viewing for public audiences
- Flexible deployment inside real venue spaces
- Simple operation and maintenance for venue staff
- A model that could be replicated for future cultural entertainment projects
Solution
HIGH CLARITY HEADSET + 360° COMPUTER CHAIR + MULTI-DEVICE MANAGEMENT
Based on XiYing Group's requirements for cinematic visual quality, audience comfort, flexible deployment, and efficient venue operation, Pimax Business provided a seated XR cinema solution built around Pimax Dream Air, computer-integrated 360° rotating chairs, and multi-device management.
HARDWARE
HIGH-FIDELITY CINEMA VIEWING
Dream Air was selected to support XiYing Group's requirements for image clarity, color performance, contrast, and lightweight comfort. Its Micro-OLED display and lightweight form factor help create a clearer and more comfortable seated XR cinema experience for public audiences.
- Sony Micro-OLED panels
- 3840 × 3552 pixels per eye
- ConcaveView Pancake lenses
- ＜170g
- 110° Horizontal FOV
HARDWARE
FLEXIBLE SPACE ADAPTATION AND SAFE EXPLORATION
The 360° computer chair integrates the RTX 5070 computing unit with the seated experience, reducing complex cabling and allowing the venue to arrange seats flexibly based on real space conditions. The rotating seated format lets visitors explore immersive content from a fixed, comfortable position while reducing collision risks associated with free-roam experiences.
- Integrated RTX 5070 computer
- 360° rotation
SOFTWARE
Multi-device management for repeatable cinema operation.
For seated XR cinema, software management is critical to synchronized playback, content distribution, device monitoring, fast reset, and scalable multi-venue operation.
Synchronized Playback
- Unified playback commands
- Frame-level multi-seat synchronization
- Pre-show device health check
Content Distribution
- Centralized content library
- Batch content delivery over local network
- Consistent content versions across seats
Device Monitoring
- Real-time device status dashboard
- Network and rendering status visibility
- Alert and remote restart support
Fast Session Reset
- One-click end-of-show mode
- Seat reset guidance
- Next-session preload and standby check
Multi-Venue Operation
- Centralized cloud management
- Content scheduling across venues
- Remote diagnostics for distributed sites
Enterprise-grade reliability and 21-day build-out
The modular seated XR architecture helped simplify installation and daily operation. With standardized hardware configuration, computer-integrated 360° rotating chairs, and multi-device management, the project was completed within a 21-day build-out cycle, demonstrating the efficiency of a repeatable seated XR cinema deployment model.
Project Value
A replicable model for technology-powered cultural entertainment.
Cinematic immersive quality
Dream Air's Micro-OLED visuals and lightweight headset design help support a clearer and more comfortable XR cinema viewing experience.
Flexible venue deployment
The 360° computer chair design allows the solution to adapt to different venue layouts without requiring large-scale reconstruction.
Simplified daily operation
The computer-integrated seated system and multi-device management workflow help reduce operational complexity for venue staff.
A scalable cultural entertainment model
The project demonstrates how film culture, XR hardware, and venue operation can come together as a repeatable digital entertainment model.
Build your own benchmark XR cinema experience.
Talk to Pimax Business to explore headset selection, seating configuration, multi-device management, and deployment support for your venue.