Volkswagen Audi
CASE STUDY
Automotive Model Review Project
A VR-powered automotive design review project for faster model evaluation,engineering validation, and collaborative decision-making.
Automotive
Pimax Crystal SuperVirtual automotive model review
Customer
Audi is one of the world's leading automotive brands, known for premium vehicle design, engineering innovation, and advanced manufacturing standards. As automotive development cycles become faster and more digitally driven, Audi has continued to explore new technologies that improve design review, engineering validation, and cross-team collaboration.
Project Background
Reimagining automotive model review with VR.
In traditional automotive model development, physical vehicle models require significant time and resources to build, modify, and validate. This makes it difficult for design and engineering teams to support rapid iteration, especially when styling, structure, proportion, and detail reviews need to happen repeatedly across different project stages.
To improve efficiency, Audi introduced VR technology into core design and engineering review workflows. The goal was to allow teams to evaluate vehicle models at full scale, identify issues earlier, reduce part of the dependency on physical prototypes, and support more collaborative decision-making.
Key needs
- Faster model review and design iteration
- Reduced dependency on repeated physical prototypes
- Full-scale vehicle model evaluation
- Styling, structure, and detail validation
- Better collaboration across design and engineering teams
- Compatibility with existing automotive design workflows
Solution
HIGH-END VR HEADSET + ARCWARE SOFTWARE + 1:1 AUTOMOTIVE MODEL REVIEW WORKFLOW
Volkswagen Audi adopted an immersive automotive model review system combining ARCWare software with Pimax Crystal Super headsets. Designers and engineers could review vehicle models at 1:1 scale in a virtual environment, evaluate styling, validate structural details, and make design adjustments before committing to physical model production.
HARDWARE
HIGH-CLARITY AUTOMOTIVE VISUALIZATION
- Pimax Crystal Super
- High-resolution immersive visualization
- Wide-field viewing for full-scale vehicle inspection
- Suitable for styling review and engineering validation
- Supports professional automotive design workflows
- QLED + Mini-LED / Sony Micro-OLED
- 3840 × 3840 / 3840 × 3552 per eye
- 50/53/57 PPD
- 106°–140° FOV
SOFTWARE
ARCWARE-BASED AUTOMOTIVE DESIGN REVIEW
- 1:1 virtual vehicle model review
- Styling and structure evaluation
- Collaborative design review
- Remote participation support
- Integration with automotive design workflows
- ARCWare workflow
- 1:1 model evaluation
- Collaborative review
- Design iteration support
WORKFLOW
Immersive automotive review across design and engineering.
The solution supports vehicle model development, styling evaluation, virtual assembly review, immersive presentation, and reusable training or showroom workflows.
Model Review
- 1:1 vehicle model inspection
- Styling and proportion evaluation
- Early design decision support
Engineering Validation
- Structure and detail review
- Virtual assembly support
- Cross-functional evaluation
Cost Reduction
- Less repeated physical modeling
- Faster virtual review cycles
- Lower validation overhead
Collaboration
- Multi-user review scenarios
- Remote participation support
- Design and engineering alignment
Reusable Platform
- Employee training
- VR showroom deployment
- Virtual test-drive experiences
Project Value
A scalable VR workflow for automotive design and development.
Shorter development cycles
VR-based model review helps design and engineering teams evaluate vehicle concepts earlier and accelerate design iteration.
Reduced physical model dependency
Virtual evaluation can reduce the frequency of repeated physical model production and modification.
Improved collaborative review
Designers, engineers, and stakeholders can review vehicle models at full scale in a shared virtual environment.
Reusable automotive XR foundation
The workflow can support employee training, VR automotive presentation, showroom deployment, and virtual test-drive scenarios.
Automotive industry demonstration value
The project helped validate the feasibility of applying VR technology at scale in automotive R&D workflows.
Build your automotive XR design review workflow.
Talk to Pimax Business to explore headset selection, software compatibility, automotive model review workflows, deployment support, and team training.