iQIYI
CASE STUDY
iQIYI LAND Full-Sensory Theater
How Pimax Crystal Super helped power "Fly Over the Grand Canal,"an immersive LBE experience where cultural IP meets high-fidelity VR.
Location-Based Entertainment
Pimax Crystal SuperFull-Sensory VR Theater
Customer
iQIYI, Inc. (Nasdaq: IQ) ("iQIYI" or the "Company") is a leading provider of online entertainment video services in China. iQIYI LAND is the world's first offline entertainment park created by iQIYI, one of China's biggest streaming platforms. Think of it as a physical extension of your favourite Chinese dramas, films and variety shows - a place where IP doesn't just live on-screen, but surrounds you in real life.
Project Background
When cultural IP meets full-sensory technology.
On February 8, 2026, the world's first iQIYI LAND officially opened beside the Grand Canal in Yangzhou. Positioned around "Chinese original IP + technology," the indoor theme park reflects a broader shift in cultural tourism from check-in sightseeing toward deeper experience-driven consumption.
As one of the venue's core immersive attractions, "Fly Over the Grand Canal" was designed to help visitors experience the cultural charm of the thousand-year canal in a new way. Instead of simply watching a film about the Grand Canal, visitors enter a full-sensory VR theater experience that combines high-resolution visuals, dynamic seating, environmental effects, and cultural storytelling.
Key needs
- Transform cultural IP into an offline immersive attraction
- Create a high-impact LBE experience for a theme park environment
- Present the Grand Canal's landscapes and cultural scenes with high visual fidelity
- Support dynamic flight seating, environmental effects, and synchronized VR playback
- Ensure stable, repeatable operation for high-frequency visitor use
- Build a scalable model for IP plus full-sensory theater cultural tourism experiences
Solution
CRYSTAL SUPER HEADSET + DYNAMIC FLIGHT SEATING + FULL-SENSORY THEATER WORKFLOW
Pimax supported the "Fly Over the Grand Canal" full-sensory theater with Crystal Super headsets. The solution combines ultra-high-resolution VR visuals, precise tracking, high-refresh playback, dynamic flight seating, and environmental effects such as wind and mist to create a multi-sensory journey across the Grand Canal.
EXPERIENCE SYSTEM
From screen-based IP to full-sensory cultural experience.
The attraction turns cultural storytelling into an immersive journey by combining VR visuals, motion seating, environmental effects, and park-scale operational requirements.
Cultural Storytelling
- Grand Canal theme
- Cultural tourism narrative
- Chinese original IP expression
VR Visual System
- High-resolution headset playback
- Detailed landscape presentation
- Immersive flight perspective
Motion Seating
- Dive and lift movement
- Synchronized flight sensation
- Seated visitor safety
Environmental Effects
- Wind and mist effects
- Sound and atmosphere
- Multi-sensory immersion
Commercial Operation
- Repeatable guest sessions
- High-frequency park use
- Stable headset deployment
Project Value
From watching the Grand Canal to flying over it.
More immersive cultural storytelling
Visitors no longer only watch a cultural film; they experience the Grand Canal through a full-sensory VR journey that combines visual, motion, sound, and environmental effects.
Stronger offline IP experience
The project helps translate online cultural IP and storytelling into a tangible, interactive, and memorable offline attraction.
Commercial-grade LBE deployment
Crystal Super supports the visual clarity, reliability, and repeatable operation required by high-frequency indoor theme park use.
A scalable full-sensory theater model
The project provides a reference model for combining cultural IP, VR technology, motion seating, and themed entertainment in future LBE venues.
Technology-enabled cultural tourism
The attraction shows how high-performance VR can help cultural content move beyond the screen and become an immersive physical experience.
A new model for IP plus full-sensory theater.
iQIYI LAND's offline expansion marks a step from online content toward location-based immersive experiences. In this model, VR and AI technologies can help entertainment IP explore new interactive formats and extend the value of cultural content beyond screens. Pimax Crystal Super serves as part of the experience infrastructure, helping bridge virtual content and real-world cultural tourism scenarios.
Build your LBE full-sensory theater experience.
Talk to Pimax Business to explore headset selection, VR theater workflows, motion-seat integration, multi-device deployment, and support for location-based entertainment projects.